Gold has been a precious commodity for thousands of years. No technology on this planet can manufacture gold and the only gold available to us is the gold mined from the earth. The supply of gold can never be increased to match the demand and a person may have to buy gold only at the prevailing market prices. When you look down the centuries you can see that gold has steadily appreciated in value. Today the economic situation all over the globe has turned uncertain and thee is a heavy risk in investing in stocks and real estate. People have not forgotten the nasty crash of the year 2008 when stock markets around the world witnessed the fury of relentless selling. Even real estate prices crashed by 60 percent thanks to the sub-prime fiasco. But through all the crises gold has been appreciating heavily. The price of gold will not come down as people buy only gold now as a safe investment.